The E-Book
Write the Hook
The hook is the whole song’s job in one line. This is how you write ones that stick — structure, topline, the methods that actually work — and how to run a co-write and lock the splits before anyone forgets.
$29
Instant download · 10 chapters · split sheet + session checklists
Write the part they can’t stop humming.
What’s Inside
Make It Stick, Then Protect It
Ten chapters from the blank page to a finished, registered, protected song.
1 · The Download Gate
How to set up a gate so the free download costs the fan one small thing back — a follow, a save, an email — instead of nothing at all.
2 · Smart Links That Convert
Build one smart link that sends listeners to the right place on every platform, and read what it tells you about where your fans actually come from.
3 · Pre-Saves Before Release Day
Set up a pre-save campaign so day-one streams and follows land the moment your track goes live — instead of hoping people remember.
4 · The Free-to-Follower Funnel
The full path, mapped: freebie → gate → follow → email → next release. Where each piece plugs in and why the order matters.
5 · What to Give Away
Picking the right giveaway — a loosie, a beat pack, a stem, an unreleased cut — so it pulls the fans you want without cannibalizing your paid drops.
6 · Growing Your Spotify Followers
Why followers — not just streams — are the number that compounds, and how the gate feeds them release after release.
7 · Building the Email List
Capturing emails alongside follows so you own the line to your fans and aren’t renting it from an algorithm.
8 · The Repeatable Playbook
Turn the whole thing into a routine you run on every single — so each release compounds on the last instead of starting from zero.
Who it’s for: Artists and writers who can make music but want the hooks to hit harder — and want to stop leaving co-writes without the splits and credit locked down.
The Bottom Line
A great hook is worth more than a great excuse. This is how you write ones that stick and keep the credit that comes with them. Structure, topline, the co-write, and the split sheet — from the blank page to a finished, registrable song.