The E-Book
The Single Rollout Playbook
Dropping a single is easy. Making it land is a system. This is the complete 12-step rollout — from your pre-save campaign to post-release momentum — laid out in the order you actually run it.
$19
Instant PDF · 12 steps · run it on your next release
The difference between a drop nobody hears and a release that builds.
What’s Inside
The 12-Step System
No fluff, no theory — a step-by-step rollout you can run on every single you put out.
A pre-save campaign that actually moves the needle
How to set up your pre-save link, when to launch it, and what to say so day-one streams count where it matters.
A release-week timeline, day by day
Exactly what to post, send, and pitch in the weeks before, the day of, and the weeks after — so nothing gets skipped in the scramble.
The assets to have ready before you hit go
Cover art, snippets, teasers, captions, and links — the checklist of what to build ahead of time so launch day is smooth.
Playlist and pitch strategy that gets replies
Where to pitch, how far ahead, and how to frame the ask so editors and curators take you seriously.
A content plan that stretches one song into weeks of posts
Turn a single record into a run of clips, angles, and hooks so the algorithm keeps feeding you long after drop day.
Post-release momentum — the part most artists drop
What to do in the two to four weeks after release to keep the numbers climbing instead of flatlining.
The numbers to watch — and what they’re telling you
Which stats mean something, which are noise, and how to read them to decide your next move.
Who It’s For
For the independent artist rolling out their own singles — anyone who’s tired of dropping a record into silence and wants a repeatable system they can run every single time.