The E-Book
The EP Rollout Playbook
A dropped-cold EP disappears in a weekend. A rolled-out EP builds for weeks before it lands - because every move was planned. This is that plan.
$29
Instant PDF · sequencing, multi-single strategy & the full 12-step campaign
One rollout done right pays for itself many times over.
What’s Inside
From First Single to Full Project
A step-by-step system for launching an EP that actually gets heard — not just uploaded.
Track Sequencing That Holds Attention
How to order your songs so the EP opens strong, keeps listeners moving, and finishes on a note that makes them replay it.
The Multi-Single Strategy
Which tracks to release ahead of the project, in what order, and how far apart — so each single feeds the next instead of splitting your momentum.
The 12-Step Rollout Campaign
A start-to-finish checklist that takes you from finished masters to release day — every move mapped to a week on the calendar.
Building a Runway Before You Drop
The pre-release window most artists waste — teasers, pre-saves, and warm-up content that puts ears on the project before it’s live.
A Content Plan You Can Actually Run
What to post and when across each phase of the rollout, so you’re never staring at a blank calendar the week of release.
Release Day & the Weeks After
How to work launch day and keep the project alive afterward, so the EP has a life beyond the first 48 hours.
Who it’s for: independent artists sitting on a finished EP — or one that’s close — who don’t want to drop it cold and watch it vanish.
Stop Dropping Cold
The difference between an EP that lands and one that disappears is almost never the music — it’s the rollout. This playbook hands you the sequencing, the single strategy, and the 12-step campaign so your next project launches with a plan behind it.
Want the rollout run for you? See the Done-For-You Rollout →