The E-Book
The Come Up, Vol. 3
Google: Catch ’Em Searching. The warmest audience is the one already typing your kind of thing into a search bar. This is how to catch them with Google Search + YouTube ads.
$19.99
Instant PDF · Google Ads + YouTube, keywords & conversion tracking · step-by-step
Stop chasing cold scrolls. Catch the people already searching.
What’s Inside
Catch the People Already Looking
Meta creates demand; Google catches it. This shows you how to be the result when someone searches — for your music, your service, or the wide-open prison-music lane.
1 · The Download Gate
How to set up a gate so the free download costs the fan one small thing back — a follow, a save, an email — instead of nothing at all.
2 · Smart Links That Convert
Build one smart link that sends listeners to the right place on every platform, and read what it tells you about where your fans actually come from.
3 · Pre-Saves Before Release Day
Set up a pre-save campaign so day-one streams and follows land the moment your track goes live — instead of hoping people remember.
4 · The Free-to-Follower Funnel
The full path, mapped: freebie → gate → follow → email → next release. Where each piece plugs in and why the order matters.
5 · What to Give Away
Picking the right giveaway — a loosie, a beat pack, a stem, an unreleased cut — so it pulls the fans you want without cannibalizing your paid drops.
6 · Growing Your Spotify Followers
Why followers — not just streams — are the number that compounds, and how the gate feeds them release after release.
7 · Building the Email List
Capturing emails alongside follows so you own the line to your fans and aren’t renting it from an algorithm.
8 · The Repeatable Playbook
Turn the whole thing into a routine you run on every single — so each release compounds on the last instead of starting from zero.
Who it’s for: Independent artists and music entrepreneurs who want to catch high-intent demand on Google + YouTube — especially the underworked prison-music search lane.
The Bottom Line
The people searching are already halfway to a decision — you just have to be the result. This is the Google Search + YouTube playbook for music, including the prison-music lane almost nobody is bidding on. Set the account, the keywords, and the tracking, and catch the demand that’s already there.