The E-Book
The Come Up, Vol. 2
Paid Reach: Instagram & Facebook Ads. A few dollars a day, aimed right, beats hoping the algorithm notices you. This is the step-by-step for running Meta ads that actually move streams and follows.
$19.99
Instant PDF · Meta Ads Manager, pixel, targeting & creative · step-by-step
Stop boosting posts and hoping. Run ads that reach the right fans.
What’s Inside
Turn a Daily Budget Into Reach
Meta ads are the fastest way to put your music in front of strangers who’ll actually care — if you set them up right. This is that setup, plain and simple.
1 · The Download Gate
How to set up a gate so the free download costs the fan one small thing back — a follow, a save, an email — instead of nothing at all.
2 · Smart Links That Convert
Build one smart link that sends listeners to the right place on every platform, and read what it tells you about where your fans actually come from.
3 · Pre-Saves Before Release Day
Set up a pre-save campaign so day-one streams and follows land the moment your track goes live — instead of hoping people remember.
4 · The Free-to-Follower Funnel
The full path, mapped: freebie → gate → follow → email → next release. Where each piece plugs in and why the order matters.
5 · What to Give Away
Picking the right giveaway — a loosie, a beat pack, a stem, an unreleased cut — so it pulls the fans you want without cannibalizing your paid drops.
6 · Growing Your Spotify Followers
Why followers — not just streams — are the number that compounds, and how the gate feeds them release after release.
7 · Building the Email List
Capturing emails alongside follows so you own the line to your fans and aren’t renting it from an algorithm.
8 · The Repeatable Playbook
Turn the whole thing into a routine you run on every single — so each release compounds on the last instead of starting from zero.
Who it’s for: Independent artists ready to put real money behind their music who want the exact Meta Ads setup — instead of burning budget on “boost post.”
The Bottom Line
Boosting a post is not running ads. This is the real Meta Ads playbook — the account setup, the pixel, the targeting, and the creative — so a few dollars a day actually reaches the fans who’ll stream, follow, and buy. Set it up once, run it on every release.