The E-Book
The Come Up, Vol. 1
Free Downloads, Real Fans. A free giveaway shouldn’t just be free — it should be building your Spotify following in the background. This is the playbook for making that happen.
$19.99
Instant PDF · download gates, smart links & pre-saves · step-by-step
Stop giving music away for nothing. Turn every download into a follower.
What’s Inside
Turn a Freebie Into a Following
A giveaway is the easiest thing in the world to run and the easiest thing to waste. This shows you how to make it work for you — step by step, tool by tool.
1 · The Download Gate
How to set up a gate so the free download costs the fan one small thing back — a follow, a save, an email — instead of nothing at all.
2 · Smart Links That Convert
Build one smart link that sends listeners to the right place on every platform, and read what it tells you about where your fans actually come from.
3 · Pre-Saves Before Release Day
Set up a pre-save campaign so day-one streams and follows land the moment your track goes live — instead of hoping people remember.
4 · The Free-to-Follower Funnel
The full path, mapped: freebie → gate → follow → email → next release. Where each piece plugs in and why the order matters.
5 · What to Give Away
Picking the right giveaway — a loosie, a beat pack, a stem, an unreleased cut — so it pulls the fans you want without cannibalizing your paid drops.
6 · Growing Your Spotify Followers
Why followers — not just streams — are the number that compounds, and how the gate feeds them release after release.
7 · Building the Email List
Capturing emails alongside follows so you own the line to your fans and aren’t renting it from an algorithm.
8 · The Repeatable Playbook
Turn the whole thing into a routine you run on every single — so each release compounds on the last instead of starting from zero.
Who it’s for: Independent artists who are already putting music out but watching free downloads walk away without a follow, a save, or an email to show for it.
The Bottom Line
You’re already giving music away. This is how you get paid back in fans. Set the gate once, plug in the smart link and the pre-save, and every download you hand out starts feeding your Spotify following instead of disappearing. The full playbook, start to finish.