The E-Book
The Business Playbook
Treat your music like the business it is. The money map, simple structure basics, the release run as a campaign, how to read a deal, and a 90-day plan you can actually run — in plain English.
$39
Instant download · 10 chapters · templates + a 90-day plan
Stop guessing at the business. Run it on purpose.
What’s Inside
Run the Business, Don’t Wing It
Ten chapters that turn "artist who hopes" into "owner who plans" — concrete moves, not theory.
1 · The Download Gate
How to set up a gate so the free download costs the fan one small thing back — a follow, a save, an email — instead of nothing at all.
2 · Smart Links That Convert
Build one smart link that sends listeners to the right place on every platform, and read what it tells you about where your fans actually come from.
3 · Pre-Saves Before Release Day
Set up a pre-save campaign so day-one streams and follows land the moment your track goes live — instead of hoping people remember.
4 · The Free-to-Follower Funnel
The full path, mapped: freebie → gate → follow → email → next release. Where each piece plugs in and why the order matters.
5 · What to Give Away
Picking the right giveaway — a loosie, a beat pack, a stem, an unreleased cut — so it pulls the fans you want without cannibalizing your paid drops.
6 · Growing Your Spotify Followers
Why followers — not just streams — are the number that compounds, and how the gate feeds them release after release.
7 · Building the Email List
Capturing emails alongside follows so you own the line to your fans and aren’t renting it from an algorithm.
8 · The Repeatable Playbook
Turn the whole thing into a routine you run on every single — so each release compounds on the last instead of starting from zero.
Who it’s for: Independent artists who are tired of winging the business side and want a clear, run-it-yourself system for the money, the structure, and the plan.
The Bottom Line
You’re already doing the work. This is how you run it like a business. The money map, the numbers, the structure, the campaign, and a 90-day plan — so your music career stops being a series of hopes and starts being a plan you execute.