The E-Book
The Album Rollout Playbook
A single is a moment. An album is a campaign. This is the full timeline — from the first tease to release week and beyond — laid out step by step.
$39
Instant PDF · the complete campaign for a full body of work
Stop dropping a project into silence. Give it a plan.
What’s Inside
The Whole Campaign, End to End
Not a pep talk — a working plan. Every phase of an album cycle, in the order you actually run it.
1 · The Rollout Timeline
A week-by-week map of the full album cycle — what to do and when, working backward from your release date so nothing gets crammed into the last minute.
2 · Single Strategy
Which songs to lead with, how many singles to run, and how to space them so each one builds momentum into the album instead of spending it early.
3 · The Pre-Save & Announcement Sequence
How to announce the project, open pre-saves and pre-orders, and stack the anticipation window so day-one numbers aren’t starting from zero.
4 · Press & Coverage
Building the press angle, the pitch, and the outreach list — and the lead times you have to hit if you want blogs, playlists, and features to land with the release.
5 · The Content Plan
The visuals, clips, and posts that carry the rollout — how much to make up front and how to pace it across the campaign so you never go dark.
6 · Release-Week Execution
The day-by-day checklist for the week that matters most — drop day, the push, and how to keep the project moving instead of letting it stall after Friday.
7 · After the Drop
The long tail most artists waste — keeping the album alive with follow-up singles, visuals, and re-pitches for weeks after release, not hours.
Who It’s For
For the independent artist sitting on a finished project — an album, a mixtape, an EP — who doesn’t want to drop it into silence. If you’ve got the music but not the plan, this is the plan.
Want it run for you instead of explained? See the Done-For-You Rollout →