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Step 4 of 12 · Strategy & production
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Phase 0 · Strategy & production · Months -6 to -4
STEP 04 OF 12
Set date + line up physical + merch
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Add your photo / screenshot
click to upload — or drag an image in
✕ remove
Do this
Lock the date; set distribution.
Order physical (CD / vinyl — long lead) + merch.
The move
Physical + merch are slow to make and where real fans spend. Start early.
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The 12-Step Album Rollout · A Done Deal Digital product