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Step 2 of 12 · Strategy & production
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Phase 0 ยท Strategy & production ยท Months -6 to -4
STEP 02 OF 12
Define the era โ narrative + visual world
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Add your photo / screenshot
click to upload โ or drag an image in
โ remove
Do this
Set the story, title direction, full visual identity.
Cover, type, color world (DDD design).
The move
An album is a world. Decide how it looks and feels before you launch.
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The 12-Step Album Rollout · A Done Deal Digital product